Still Chasing the Longtail…

Posted by on Jun 6, 2016 in Marketing, SEO | No Comments

It’s been a while since I wrote a post about going after long tail keywords in real estate, but I think this is still the best option for real estate agents to compete in an ever crowded online real estate world. To try and compete directly with the large brokerages and syndication websites like Zillow. […]

Exact Match Domains – An Update…

Posted by on May 31, 2016 in SEO | No Comments

Back in January of 2014 I wrote a post about exact match domains and ran a test to see if they still carried weight in Google’s algorithm. While the test certainly was not conclusive and there are many places to find more technical answers, I concluded that there was less weight given to them than […]

Exact Match Domains – Still Worth It?

Posted by on Jan 26, 2014 in SEO, Testing | One Comment

Well, I don’t know yet, but I’m hoping the answer is yes – provided you build a website that is worth using if you are a consumer. I mean, a domain just to catch a keyword may not rank the way they used to but a real website – one that has the information consumers […]

Chasing the Long Tail

Posted by on Jun 29, 2013 in Conversions, Marketing, SEO | One Comment

With the recent changes to Google’s algorithm and the impact it has had on the real estate industry, chasing the long tail is something that can not be overlooked. Penguin and Panda are reeking havoc on the local realtor. We’ve all but been replaced by websites like Trulia, Zillow, Homes and at the top […]

Don’t Use a Fisheye for Interiors

Posted by on Jun 16, 2013 in Photography | One Comment

I was looking through the FMLS tonight and came across a homes listed for $3,450,000 that the photographer used a fisheye lens for the interior photographs of the listings. Here is one of those photos. Disregard the oversaturation and the framing for a minute and look at the photo. What does it do for the […]

Simplifying the Problem of Branded and Unbranded Virtual Tours

Posted by on Jun 12, 2013 in Marketing, Photography | No Comments

One of my favorite websites is Photography for Real Estate and Larry does an amazing job of keeping new content, ideas and tips flowing on his blog like few others. A while back, he pointed out a WordPress theme an agent named Link Moser was using to power a single property website and I fell […]

Neighborhood Websites to Generate Listings

Posted by on May 21, 2013 in Marketing, Testing, Video | No Comments

Community Website My newest test I’m doing is a community website to try and generate listings. I know, it isn’t new and I’ve done it before, but I’ve never really put the effort into it that needs to be made to create a successful endeavor. To do this properly, effectively and professionally, you are going […]

How Long Should a Real Estate Blog Post Be?

Posted by on May 19, 2013 in Conversions, SEO | No Comments

This is a question that many people have answered and the answers vary quite a bit. To look at this more technically, you might want to do a search for this topic without “real estate” in your search. There are great responses that will help give you a better idea of what will work for […]

Using Different Versions of a Domain

Posted by on Mar 6, 2013 in Marketing, SEO | No Comments

My main website is and I’ve branded our business to reflect this and it has been a very successful marketing effort. I had thought I bought all of the important versions of the domain a couple of years ago, but for some reason, I didn’t. I can’t remember why… Anyway, I received a google […]

The Lowdown on High Quality Videos

Posted by on Aug 23, 2011 in Video | No Comments

If you aren’t making videos work for you yet, you should be! It’s out of its infancy and into mainstream and if you’re like most of the agents who come across my blog here researching video, you are probably at least somewhat of a DIYer. You are in the right place. Here is one I […]