Exact Match Domains – Still Worth It?

Posted by on Jan 26, 2014 in Uncategorized | No Comments

Well, I don’t know yet, but I’m hoping the answer is yes – provided you build a website that is worth using if you are a consumer. I mean, a domain just to catch a keyword may not rank the way they used to but a real website – one that has the information consumers […]

Chasing the Long Tail

Posted by on Jun 29, 2013 in Uncategorized | No Comments

With the recent changes to Google’s algorithm and the impact it has had on the real estate industry, chasing the long tail is something that can not be overlooked. Penguin and Panda are reeking havoc on the local realtor. We’ve all but been replaced by websites like Trulia, Zillow, Homes and Realtor.com at the top […]

Don’t Use a Fisheye for Interiors

Posted by on Jun 16, 2013 in Uncategorized | No Comments

I was looking through the FMLS tonight and came across a homes listed for $3,450,000 that the photographer used a fisheye lens for the interior photographs of the listings. Here is one of those photos. Disregard the oversaturation and the framing for a minute and look at the photo. What does it do for the […]

Simplifying the Problem of Branded and Unbranded Virtual Tours

Posted by on Jun 12, 2013 in Uncategorized | No Comments

One of my favorite websites is Photography for Real Estate and Larry does an amazing job of keeping new content, ideas and tips flowing on his blog like few others. A while back, he pointed out a WordPress theme an agent named Link Moser was using to power a single property website and I fell […]

Neighborhood Websites to Generate Listings

Posted by on May 21, 2013 in Uncategorized | No Comments

Community Website My newest test I’m doing is a community website to try and generate listings. I know, it isn’t new and I’ve done it before, but I’ve never really put the effort into it that needs to be made to create a successful endeavor. To do this properly, effectively and professionally, you are going […]

How Long Should a Real Estate Blog Post Be?

Posted by on May 19, 2013 in Uncategorized | No Comments

This is a question that many people have answered and the answers vary quite a bit. To look at this more technically, you might want to do a search for this topic without “real estate” in your search. There are great responses that will help give you a better idea of what will work for […]

Using Different Versions of a Domain

Posted by on Mar 6, 2013 in Uncategorized | No Comments

My main website is premieratlantarealestate.com and I’ve branded our business to reflect this and it has been a very successful marketing effort. I had thought I bought all of the important versions of the domain a couple of years ago, but for some reason, I didn’t. I can’t remember why… Anyway, I received a google […]

The Lowdown on High Quality Videos

Posted by on Aug 23, 2011 in Uncategorized | No Comments

If you aren’t making videos work for you yet, you should be! It’s out of its infancy and into mainstream and if you’re like most of the agents who come across my blog here researching video, you are probably at least somewhat of a DIYer. You are in the right place. Here is one I […]

Video Blogging for Real Estate #3 – Screen Capture Videos

Posted by on Nov 12, 2010 in Uncategorized | No Comments

These are great! I have a Mac and I use a program called ScreenFlow. What these do is record what you see on your screen. You can create tutorial videos for how to use certain parts of your website. Here is one I made last night. It took me 10 minutes to make and edit […]

Video Blogging for Real Estate #2 – Talk About the Market

Posted by on Oct 29, 2010 in Uncategorized | No Comments

I just finished and posted a video about the 3rd quarter metro Atlanta market statistics on my main blog. It’s a rather long video and, like my first post in this series, I’m learning too – so I am ok experimenting with length of video here. I suspect it’s too long, but there is no […]