Still Chasing the Longtail…

Posted by on Jun 6, 2016 in Marketing, SEO | No Comments

It’s been a while since I wrote a post about going after long tail keywords in real estate, but I think this is still the best option for real estate agents to compete in an ever crowded online real estate world. To try and compete directly with the large brokerages and syndication websites like Zillow. […]

Chasing the Long Tail

Posted by on Jun 29, 2013 in Conversions, Marketing, SEO | One Comment

With the recent changes to Google’s algorithm and the impact it has had on the real estate industry, chasing the long tail is something that can not be overlooked. Penguin and Panda are reeking havoc on the local realtor. We’ve all but been replaced by websites like Trulia, Zillow, Homes and Realtor.com at the top […]

Simplifying the Problem of Branded and Unbranded Virtual Tours

Posted by on Jun 12, 2013 in Marketing, Photography | No Comments

One of my favorite websites is Photography for Real Estate and Larry does an amazing job of keeping new content, ideas and tips flowing on his blog like few others. A while back, he pointed out a WordPress theme an agent named Link Moser was using to power a single property website and I fell […]

Neighborhood Websites to Generate Listings

Posted by on May 21, 2013 in Marketing, Testing, Video | No Comments

Community Website My newest test I’m doing is a community website to try and generate listings. I know, it isn’t new and I’ve done it before, but I’ve never really put the effort into it that needs to be made to create a successful endeavor. To do this properly, effectively and professionally, you are going […]

Using Different Versions of a Domain

Posted by on Mar 6, 2013 in Marketing, SEO | No Comments

My main website is premieratlantarealestate.com and I’ve branded our business to reflect this and it has been a very successful marketing effort. I had thought I bought all of the important versions of the domain a couple of years ago, but for some reason, I didn’t. I can’t remember why… Anyway, I received a google […]

Video Blogging for Real Estate #3 – Screen Capture Videos

Posted by on Nov 12, 2010 in Marketing, Video | No Comments

These are great! I have a Mac and I use a program called ScreenFlow. What these do is record what you see on your screen. You can create tutorial videos for how to use certain parts of your website. Here is one I made last night. It took me 10 minutes to make and edit […]

How to Keep Conversations Going on Your Blog

Posted by on Sep 27, 2010 in Marketing | One Comment

I love blogs and when I come across a topic that I enjoy, I often leave a comment. Sometimes it’s a question, but ¬†all too often, I leave a comment or question and forget that I have done so or I forget the URL of the blog so I can’t continue the conversation. Sure I […]

WordPress iPad app test

Posted by on Jun 14, 2010 in Marketing, Testing | No Comments

This is a simple test of the free WordPress app for the iPad. I will be trying Blogpress shortly as well and more important.y, I’ll soon post about how you can drop your laptop and write and even sign contracts from your iPad. I see that my theme is not recognized by the app so […]

The CDPE Designation and Niche Marketing

Posted by on Feb 11, 2010 in Marketing | 2 Comments

Last week I sat down to earn my CDPE designation. If you haven’t looked into it, this might be the next set of skills you sharpen. In this market, understanding short sales, the foreclosure process and helping homeowners who may be able to stay in their homes with loan modifications may be the best way […]

LogoTournament Kicks Out Some Great Options

Posted by on Jan 22, 2010 in Marketing | One Comment

How is your real estate logo? If you are like many of us, we try to do it on our own. However, when you get serious and you want to make your appearance look more professional, you need to hire a pro to help with your image and a new logo might be in order. […]