RSSThe CDPE Designation and Niche Marketing
By Ryan Ward | February 11, 2010
Last week I sat down to earn my CDPE designation. If you haven’t looked into it, this might be the next set of skills you sharpen. In this market, understanding short sales, the foreclosure process and helping homeowners who may be able to stay in their homes with loan modifications may be the best way to not only help people with your real estate skills, but, add additional income to your bottom line.
I felt so strongly about it, I decided it was time to reach out and develop a niche market. I have a new website to market as an Atlanta short sale agent and I have incorporated and Atlanta short sales page on my website. With the training, I can now do more research, understand the process and incorporate systems that I otherwise would have been unable to set up.
This in turn allows me to represent new clients who may need a short sale or just homeowners who need some help figuring it out because I am taking the time to develop the skill set needed to be effective.
Utilize Niche Marketing in Your Business
Over the last few years, I have developed some very effective online marketing strategies. In years past, “internet leads” would have been considered a niche market, but there are few people left who believe that to be the case. It is no longer “niche” and the competition for internet leads demonstrates just how crowded this space is.
However, short sale business is one niche that most agents shy away from and for this reason, much of the competition is eliminated. Whether you select short sales as your niche or geotarget a smaller area within a city as your niche, you should know that becoming an expert in your niche will allow you to have higher conversions than casting a wide net. Think of it more as a rifle approach to lead generating as opposed to a shotgun approach.
I will probably get more total visitors looking for “Atlanta real estate” on my flagship website than I will on my short sale website, but my conversion percentages will be much higher.
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