Posted by on Aug 23, 2011 in Video | No Comments

If you aren’t making videos work for you yet, you should be! It’s out of its infancy and into mainstream and if you’re like most of the agents who come across my blog here researching video, you are probably at least somewhat of a DIYer. You are in the right place.

Here is one I love from some guys in Australia:

I’ve been tinkering with video for years and I’m pretty confident it’s here to stay. My videos started off really bad terrible and has evolved to semi-professional level. That means better than a lot of the professional options available. I’ve talked about how to capture your screen video¬†here, what to talk about in a video¬†here and some basics on how to get started here.

Now it’s time to get specific

The first thing you will need is a decent budget. $1,250 – $1,500 should get you everything you need provided you have a computer (Mac or PC) purchased no earlier than about summer of 2010. Video requires processing power!

If you’re willing to invest the money, the learning curve is not too bad. Here is what you need:

  • A camera with minimum specs of 720p @ 30 frames per second (FPS) or 1080 @ 24FPS (technically it’s not 24 or 30 frames per second, but we don’t need to get overwhelmingly technical for this) – I use a Nikon DSLR for video, but some of the newest Panasonic, Sony, Nikon and Canon dedicated camcorders will work. I would stay away from point and shoot cameras for good video as the actual image sensor is very small and does not yield really high quality video. Expect to spend $700-$800 for something that is going to take really good video.
  • Lights – You can get by with 3 of these lights from a home improvement store like these.
  • A green screen – One can be found here.
  • Editing software – If you use a Mac, get Final Cut Pro X. It costs $299 and worth every penny. If you are on a PC, Sony Vegas gets great reviews.
  • A teleprompter – You will look very silly if you don’t have your thoughts prewritten for you. There just is no easy way to make this work. If you have an iPad, there are several apps to choose from. My first ‘teleprompter’ was sheets of paper with large font behind the camera that I read. Now I use my iPad as a real teleprompter.
  • Independent audio recording – If you use a DSLR, you might be able to find a shotgun mic that goes on top of your camera or you can find something that is separate from the camera completely. It’s very easy to sync audio and video in a good editing program.

Putting it all Together

If you are going to use a green screen (I think you should), the diagram below is the basic setup you will need:

Now, got out and shoot a quick video. There are video tutorials to help you learn how to use the green screen and whichever video editing software you you have. Below are a few videos for real estate I have dome recently. Enjoy!

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